First off, when considering your online marketing strategy, your website MUST come first. Think of it as sort of a “base camp” that you will connect to/from any number of external points. Your website is property owned by you, whereas social media pages are the property of someone else. Look at social media sites as merely a vehicle to get your message out there and drive traffic back to what you have control over. Still, getting “social” is an important component of any marketing plan.
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