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1.Keyword Phrases

Design the right keyword phrases. Vague keyword phrases, like “auctioneers” or “organic vegetables” are impossible to rank for because there are too many businesses competing for them. Too specific phrases can be equally bad. Sure, you may be the only person ranking for a narrow phrase in the world, but it does not matter if nobody is searching for them. Or there is no earning potential in them.

2. Use Keyword Research Tools

To come up with meaningful and profitable keyword phrases, your best bet is to use a keyword research tool. Google AdWords program offers a free research tool that allows you to find word combinations that are frequently requested (including how many Internet users are looking for them per month) but without too much competition.

3. List Your Business on Google

Google offers a service called Google Places. It allows you to list your business in their directory, hooking up a keyword phrase with a link to your website. Apart from getting another reference for that phrase, customers looking for local business will be able to find you easily.

4. Promote Your Site Through Blogging

Search engines love blogs. Providing relevant content centred around your keyword is a sure way to shoot to the top of search engine results. But blogging is best done when you can write and publish articles often. If you do not have the time for it, you can always write for others. Occasional guest articles, with a link to your website, will help you stand out as an expert and bring more leads.

5. Link Your Site Internally

It is good to attract external links, but it is also good to link your internal pages well. When you use your keyword phrases to link to your own content, that helps you improve your ranking on search engines. But be careful – if search engines find out you are abusing that system, they will reduce your rating for a few months or even permanently ban your website.