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The process of improving the quality or volume of traffic in a website is referred to search engine optimization. It can be natural or unpaid known as organic search engine. It is often opposed to search engine marketing that generally deals with paid inclusion. In a typical case, the earlier site appears in the list of search results. This in turn, will increase the numbers of visitors from the results of the search engine. SEO might even target different kinds of search that includes image search, industry specific search, local search and many more. This will enhance the web presence.