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Doorway pages
"Gateway" or doorway pages are low-quality web pages created with very little content but are instead stuffed with very similar keywords and phrases. They are designed to rank highly within the search results, but serve no purpose to visitors looking for information. A doorway page will generally have "click here to enter" on the page. In 2006, Google ousted BMW for using "doorway pages" to the company's German site, BMW.de.
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