What is Link Juice?

[SoftwareDevelop]

Link Juice is the amount of positive ranking factor that a link passes from one page to the next. It is the Link Matrix of a given page that determines the quality of Link Juice one web page passes to the other.
Factors
1 Donot concentrate Link matrix on the Home Page - Link building around the home page makes the home page rank highly in the search results, but loses the opportunity for all of the other pages to rank as well. Instead, make an effort to weave in-coming links throughout your web pages, not concentrating too much on any particular one. This is called ‘deep linking’, and is a positive ranking factor.
Note: If a website has a balanced link juice distribution, every page on the website will have a good chance of ranking well.

2 Pass Link Juice from high performing pages to low performing pages - Link Juice can be passed internally. A web page on your website that is performing particularly well (lots of visitors, a high browse time, well designed and lots of high-quality inbound links), is able to pass link juice to a web page that is performing poorly.
Note: There are exceptions. If it is a low priority page such as a ‘contacts’ page, it is best not to waste any good link juice on it. A contacts page is never going to rank, so don’t try to make it, and don’t waste any good link juice on it.

3 Identify low-value pages on your website - If a web page is going to provide you with no benefits in the Search Engines Results Pages, then it is better to tell the search spiders not to visit these pages or pass them any link juice. If they spend their visits crawling low-value pages, you have wasted an opportunity to have optimized pages crawled. Low-value pages include – Contact pg, About pg, Pricing Pg and Meet the team pg.

4 Use Robots Tags, Robots.txt and NoFollow Tags - Great way to prevent search spiders from crawling and indexing low-value pages. Hence Web application development plays a crucial role while designing a website.

5 Make sure that no page is more than 3 clicks from the Home Page -If your site is under 800 pages, no single web page should be more than 3 clicks away from the homepage. If it is over 800 pages, no page should be more than 4 clicks away from the homepage.