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Old 12-28-2017, 11:01 PM   #2
aliceta
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Join Date: Oct 2017
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Advertisers can think of the newly named columns this way: Converted Clicks = Unique Customers. This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click
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