Difference between Bounce rate and Exit rate? - Site Owners Forums

Martinricky · 11-14-2015, 12:17 AM

Hello SEO experts, please let me know the difference between bounce rate and exit rate? i have confusion between these two terms, used in SEO.

Thanks

Sachin89765 · 11-17-2015, 10:23 PM

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Takeajob · 11-17-2015, 11:53 PM

Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.

smmexpertss · 11-29-2015, 11:50 PM

Bounce Rate

Bounce Rate

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

High bounce rates are often bad, but it’s really a matter of context. Some queries may inherently generate high bounce rates. Specific informational queries (e.g. – What are the flavors of Otter Pops?) might yield high bounce rates. If the page fulfills the query intent, there may be no further reason for the user to engage. It doesn’t mean it was a bad experience, it just means they got exactly what they wanted and nothing more. (I was always partial to Louie-Bloo Raspberry or Alexander the Grape.)

A high bounce rate on a home page is usually a sign that something is wrong. But again, make sure you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Bounce rate is important but always make sure you look beyond the actual number.

Exit Rate

Exit Rate

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Like bounce rates, high exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. If you have a paginated article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the end of the article. It may be natural for them to leave at that point.

Of course, you’ll want to try different UX treatments for surfacing related articles or encourage social interactions to reduce the exit rate, but that it was high to begin with shouldn’t create panic.

Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.

onehalf.transpo · 12-28-2015, 05:03 AM

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions. Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Shivangi Panwar · 12-30-2015, 04:23 AM

Bounce rate - exit from landing page and without seeing another pages in site.
Exit rate - exit rate is seeing another pages with landing page.

11-14-2015, 12:17 AM	#1
Martinricky Registered User Join Date: Aug 2015 Posts: 434	Difference between Bounce rate and Exit rate? Hello SEO experts, please let me know the difference between bounce rate and exit rate? i have confusion between these two terms, used in SEO. Thanks __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

11-17-2015, 10:23 PM	#2
Sachin89765 Registered User Join Date: Jul 2015 Posts: 167	Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions. Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

11-17-2015, 11:53 PM	#3
Takeajob Registered User Join Date: Oct 2015 Posts: 130	Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. __________________ Regards, To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

12-30-2015, 04:23 AM	#6
Shivangi Panwar Registered User Join Date: Nov 2015 Posts: 127	Bounce rate - exit from landing page and without seeing another pages in site. Exit rate - exit rate is seeing another pages with landing page. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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11-29-2015, 11:50 PM	#4
smmexpertss Registered User Join Date: Sep 2015 Location: UK Posts: 447	Bounce Rate Bounce Rate Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions. High bounce rates are often bad, but it’s really a matter of context. Some queries may inherently generate high bounce rates. Specific informational queries (e.g. – What are the flavors of Otter Pops?) might yield high bounce rates. If the page fulfills the query intent, there may be no further reason for the user to engage. It doesn’t mean it was a bad experience, it just means they got exactly what they wanted and nothing more. (I was always partial to Louie-Bloo Raspberry or Alexander the Grape.) A high bounce rate on a home page is usually a sign that something is wrong. But again, make sure you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate. Bounce rate is important but always make sure you look beyond the actual number. Exit Rate Exit Rate Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation. Like bounce rates, high exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. If you have a paginated article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the end of the article. It may be natural for them to leave at that point. Of course, you’ll want to try different UX treatments for surfacing related articles or encourage social interactions to reduce the exit rate, but that it was high to begin with shouldn’t create panic. Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.

12-28-2015, 05:03 AM	#5
onehalf.transpo Registered User Join Date: Aug 2015 Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182 Posts: 504	Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions. Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

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