Need Clear Definition of Standard Match

[bobo.cx]

Hi,

I'm new to YSM. Can anyone provide a better definition of Standard match than which is provided by YSM? Apparently, the "Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations and common misspellings." The thing is, whenever I include different and new Standard match keywords, I get a message saying that my keywords cannot be included because they are duplicates. The keywords which I submit do have differences and are not singular/plural variations or common misspellings, so why would they be duplicates?

Here's an example:

Because I already have "free new car quote", the keyword "free quote for new car" is seen as a duplicate.

I'm therefore assuming from this example - and please correct me if I'm wrong - that Standard match doesn't take note of small words like "for" and "and", nor does it take note of the order of the words. Is that correct?

[hunterdel]

Standard match means that the users search string does not have to be exact. This generally leads to less revelant clicks. Content Match is what you are probably thinking of.