12-31-2023, 01:20 AM | #1 |
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Misunderstanding Logo Equals Branding
Thinking a logo alone defines your brand.
Reality: Branding encompasses values, emotions, and experiences. Using visuals inconsistently. Reality: Consistency builds recognition and trust. Products speak for themselves. Reality: Compelling stories engage your audience. You control the brand image. Reality: Customers shape your brand through experiences. Branding is for customers. Reality: Employees are brand ambassadors. Changing branding frequently. Reality: Consistency fosters trust. Advertising equals branding. Reality: Brand building is long-term. Focusing on product features. Reality: Emotionally connected customers become advocates.
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