why should a website be mobile friendly?

[Mahira]

Hello,

A mobile-friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There’s a lot of zooming, pinching and scrolling going on, but the site displays and functions. It can be a less-than-ideal user experience, but at least your site is viewable.

There are many reasons for which a website should be mobile-friendly.

1. One half of the web traffic is on mobiles
2. Google favors mobile websites
3. Increased conversion
4. Reduce bounce rate
5. Business will be seen modern and relevant

Mobile friendly websites are seen as contemporary, cutting-edge and authorized; they are how you get your foot in the door with anyone that has a smartphone. Your website will look great and function well on any device, provided you use responsive web design, to build or redesign your site. With responsive design, your website will actually respond to the mobile device a person is using to access your site, and it will relinquish to look and function well, no matter what.

Thanks