What is CPC and how it is different from PPC? - Site Owners Forums

eventindelhi777 · 09-21-2017, 08:42 PM

What is CPC and how it is different from PPC?

crackersguru · 09-21-2017, 10:00 PM

PPC is Pay Per Click, it its the term used to describe the type of advertising that you do with adwords. CPC is cost per click, it is the amount you pay for click on your ad.
PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

davidsmith01 · 09-21-2017, 11:22 PM

PPC is Pay per Click and refers usually to the system of buying ads like "it's a PPC network" or "we sell on PPC bases".
CPC is the Cost per Click and is used for describing the metric - how much are you paying for the click like in "we are bidding 1 USD CPC at maximum".
The PPC network has often a bidding system and the real CPC costs are different (lower) compared to your bid. The real results are usually evaluated in eCPC (effective CPC which means "real").

nathanleo · 11-02-2022, 06:45 AM

PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign

sudeepkhana · 11-05-2022, 02:44 AM

PPC stands for pay per click and is a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign.

09-21-2017, 08:42 PM	#1
eventindelhi777 Registered User Join Date: Sep 2017 Location: Delhi Posts: 46	What is CPC and how it is different from PPC? What is CPC and how it is different from PPC? __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

09-21-2017, 10:00 PM	#2
crackersguru Registered User Join Date: Aug 2017 Posts: 93	PPC is Pay Per Click, it its the term used to describe the type of advertising that you do with adwords. CPC is cost per click, it is the amount you pay for click on your ad. PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

09-21-2017, 11:22 PM	#3
davidsmith01 Registered User Join Date: Apr 2016 Location: USA Posts: 219	PPC is Pay per Click and refers usually to the system of buying ads like "it's a PPC network" or "we sell on PPC bases". CPC is the Cost per Click and is used for describing the metric - how much are you paying for the click like in "we are bidding 1 USD CPC at maximum". The PPC network has often a bidding system and the real CPC costs are different (lower) compared to your bid. The real results are usually evaluated in eCPC (effective CPC which means "real"). __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \|

11-02-2022, 06:45 AM	#4
nathanleo Registered User Join Date: Jul 2017 Posts: 2,060	PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

11-05-2022, 02:44 AM	#5
sudeepkhana Registered User Join Date: Jan 2016 Location: India Posts: 1,258	PPC stands for pay per click and is a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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