The Different Kinds Of Linking Strategies

[priyamalhotra]

Beginners who are not that familiar with search engine optimization (SEO) strategies are often lost when it comes to discussions about linking strategies. Hence, before we can proceed with our discussion on how to gain the most potent links possible, it will be better if we’d first discuss what the different linking strategies are, in essence.

1. One way links. These are described as the best kind of links that you can gain. One way link has one site linking to yours, with no obligation on your part to link back to the same.

2. Reciprocal linking. If you will win a link in a website in exchange for that website’s link to be displayed in your web page, then such is reciprocal linking. Many people believe that search engines frown on reciprocal links. This is, however, not really true, as you will discover later on.

3. Triangular linking. Because of many people’s fear of the possible penalization of reciprocal links, a lot of webmasters have resorted to triangular linking. Site A will link to Site B. Site B will link to Site C. Site C will link back to Site A.

4. Multi-linking. This is similar to triangular linking, but it involves more websites in between.

As much as possible, you should aim for one way links, as in the hierarchy of values, one way links carry the most weight.

How To Get One Way Links

The old fashioned way, of course, is to request other webmasters to display a link to your website. However, the internet has evolved into a “you scratch my back, I’ll scratch yours” landscape. You’d find it difficult to have your link displayed in other websites if you won’t be able to provide something valuable for the webmasters of the same.However, some strategies do seem to work efficiently well when it comes to acquiring one way links. These are:

* Solid content. Webmasters are always on the lookout for high quality information. If such information is unique, they’d have no choice but to link to the same. Information is embodied in content. If you can deliver unique information in a clear and eloquent manner, you’d have many webmasters linking to you easily.

* Article marketing. Webmasters are always on the lookout for fresh content as well. Often, they derive the content they need from the many article directories in the World Wide Web. Since they cannot simply reproduce such articles without citing the accompanying resource box, you can leave your link in the same, and it will be displayed wherever your article will be republished.

* Affiliate program. If you’re selling a digital product, you can set up an affiliate program that will provide affiliate links to your signups. Your signups will promote their affiliate links, and since such will carry your domain name, you’d be able to build the back links to your website.

Why You Need To Build Back Links

80% of the traffic that you will be able to generate for your website will come from the search engines. Hence, the more prominent the position of your website in search engine results, the more visitors you can gain for your web pages.

It’s a constant battle to win the favor of the search engine spiders – those robotic little creatures in charge of indexing your website. And before they can index your website, they must first be able to find it.

And they’ll find it via the trail of back links you’ll leave behind.

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[wetalkvps]

Thank you for this. Will certainly help some newbies.

[Dewydeeee]

Reciprocal linking is considered spamming. One more thing I would like to add here and that is about the content. Content have top be unique and interesting, then only your webpage will be ranked higher. If content is duplicate of thin, then search engine will lower your rank. A month ago I learned all these when I got services of IDF Marketing for my business.

[paban]

Good information. But copy pasted..

[sam davis]

I think manual submission is considered linking strategy too and its proven to be effective.

[Josephanna66]

Do you think that affiliate program is linking strategy ? Because i think its just a ways of marketing for which you will pay to someone.

[thirdwave]

Really Great post Corey, I liked the way you presented the article and i can say its of top class giving us the right infact the best alternatives for grabbing natural links. In this regard, have a question to you that is the importance of article submission exists or lost?

[temmar]

good SEO good PROFITS

[apsingh]

Originally Posted by Josephanna66

Do you think that affiliate program is linking strategy ? Because i think its just a ways of marketing for which you will pay to someone.

We can consider Affiliate marketing as a linking strategy because the mediator will have to place your website link so that to promote your product. We only pay after product selling so it is differ from any advertising.

In short we can say that it is a mix of linking and marketing.

[worlok]

Article directories are great but you have to write a real article about something tangible and the link goes into the author box.

[samiur]

This is a great post.Waiting for more

[Grace Hall]

thanks for sharing with us.........like your post......

keep it up......