Go Back   Site Owners Forums - Webmaster Forums > Web Design > Graphic Design

Notices


Reply
 
Thread Tools Rate Thread Display Modes
Old 10-19-2011, 01:26 AM   #1
aarisseo
Registered User
 
Join Date: Oct 2011
Posts: 33
SEO Guide for Lazy Web Designers

Many web designers think that Search Engine Optimisation (SEO) is not relevant for them and some don't even know what it involves. This article is a must read for those who consider SEO unimportant in web design. It covers a range of topics to understand the role of SEO for web designers; an overview of the common mistakes made when designing sites; and handy hints to help optimize your client’s site so that it can be easily found by search engines.

The Importance of SEO for Web

1. SEO is as much the responsibility of the web designer or developer working on front-end functioning as it is for online marketers.

2. Other than keying in "www.nameofwebsite.com" and backlink referrals, traffic can only locate your site through search engines. Thus websites, which are not search engine friendly will end up loosing visitors that they may not even know off.

3. Since search engines are a significant driver of online traffic to websites, loosing hundreds of visitors everyday implies a greater risk of loosing prospective customers too.

4. SEO is a great value-added benefit, which web designer and developers can leverage to promote themselves amongst their competitors.

An Overview of the Search Engine's Functioning

Search engines like Google and Yahoo both have their own automated program called a "web spider" or "crawler" which crawl the Net. They read, assimilate content, follow both the internal and external links and then deposit these details into the database of search engine, which is called the index.

When users key in their search query, the search engine then finds the closest matching results by comparing the search request to the information in its index.

The efficacy of a search engine is determined by how efficiently it provides you an answer when you key in a search. This depends on the search engine algorithm, which are a set of factors that helps the search engine respond to your question with relevant answers. So depending on your page rank – the higher it is for these factors, then the higher and better your page will get featured in the result pages of the search engines.

The Role of a Web Designer in SEO

As different search engines have their own algorithm in ranking web pages, knowing more about the key factors that impact the algorithm can help influence your search ranking. This is where SEO spe******ts enter and oversee the two aspects of SEO on-site and off-site.

On-Site SEO: Aspects such as HTML markups, targeted keywords, internal links, site structure, etc. are elements that can be taken care of on the site.

Off-Site SEO: Aspects like the number of backlinks you get and how visitors are linking to your site, are elements that you do not have as much control of.

The main SEO concern for designers and developers is the on-site aspects. Just a word on the side, if you do a great job, designing a great site with informative content, your efforts will be rewarded with off-site backlinks as well as social bookmarks too.

Common Errors Designers and Developers Make

1) Splash Pages are one of the most common bloopers. Very often designers just put big banner images on the homepage with a link "Click to enter." Worse still, the link for "enter" is embedded in the Flash object. This way, the spiders are unable to follow the link.

For those who are not worried about what search engines perceive of their site, this is fine, else it is one big mistake. Your topmost ranking page is probably your homepage and it is frequently crawled by web spiders. The internal pages cannot appear in the index of the search engines without a good internal linking structure which helps the spider to follow it. Also, your homepage must incorporate target keywords as well as links to crucial pages.

2) Flash Menus like fade-in and animated menus look extremely cool but in reality are search engine unfriendly. They are not visible to search engines resulting in which the links within Flash menu do not get followed.

3) Many web designers make the mistake of embedding important content like keywords in Flash and image. However, like text-based browsers, web spiders cannot read text that is embedded in Flash or image.

Click Here to read ahead...
aarisseo is offline   Reply With Quote

Old 10-19-2011, 01:03 PM   #2
anita85
Registered User
 
Join Date: Sep 2011
Location: United Kingdom
Posts: 25
It's a wonderful article. Thanks very much for sharing this.
__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
|
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
anita85 is offline   Reply With Quote
Old 10-20-2011, 04:48 AM   #3
Edward_Jr
Registered User
 
Join Date: Oct 2011
Posts: 17
Hi,

It's better to compile the website on W3c and remove all the bugs. This method is helpful to increase the SERP.
__________________
Work is a necessary evil to be avoided
Edward_Jr is offline   Reply With Quote
Old 10-31-2011, 05:41 AM   #4
Spoint_Vinil
Moderator
 
Join Date: Sep 2011
Location: INDIA
Posts: 250
Thumbs up

nice article .thanks for giving value to SEO
__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
|
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Spoint_Vinil is offline   Reply With Quote
Old 02-08-2014, 12:44 PM   #5
film103
Registered User
 
Join Date: Jan 2014
Posts: 991
Good article. I am interested in many of its points.
__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
film103 is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump


All times are GMT -7. The time now is 05:12 AM.


Powered by vBulletin Copyright © 2020 vBulletin Solutions, Inc.