KEY RESPONSIBILITIES in Search Engine Optimization

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KEY RESPONSIBILITIES in Search Engine Optimization


• Regularly perform competitive analysis.
• Perform site structure analysis and recommend improvements.
• Deploy effective internal linking strategies to improve content traffic and search engine visibility.
• Conduct keyword research to expand organic search footprint.
• Provide strategic and tactical recommendations for on-page optimizations for all new/existing support content.
• Generate necessary ranking reports.
• Perform ethical external linking campaigns.
• Perform forum/blog and article postings, and commenting.
• Work with content team to optimize and test content for search engine friendliness
• Use appropriate social media platforms and techniques to promote support content.
• Use appropriate tools and techniques to optimize and promote rich media support content (videos, images, etc.).