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Old 08-10-2018, 09:54 AM   #1
ajaxdns
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What is the significance of Impression share metric?

Ans- A PPC campaign takes help of various metrics to check the performance of your campaign. One important metrics among them is Impression share metric that marketers have to eye on for checking the efficiency of their ads. It is gauged by dividing the impressions you’ve received on the search network with the estimated number of impressions you were eligible to receive. High search impression share is a positive indicator of whether or not your budget can support the search volume of your keywords.
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Old 08-27-2018, 03:16 AM   #2
activesystem123
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Impression Share Is Important. Ad industry experts see impression share as an important metric that shows advertisers how much more they could do with their current ad campaigns. Most of the other metrics show advertisers current stats on ongoing campaigns, rather than potential opportunities.
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Old 09-19-2018, 04:13 AM   #3
Hira Khan
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Thanks for sharing.
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Old 09-24-2018, 03:56 AM   #4
agnipestcontrol
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Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading.
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