India Skin Care Market

[Aadolf]

The skin care market is considered as one of the rapidly growing dynamic markets in India. Due to increase standard of living and changing lifestyle, the demand for skin care products like general mass and specialized skin brightening, anti-acne creams, body moisturizers & lotion, sun protection products are increasing rapidly, thereby providing high impetus to the Indian skin care market. The wealthy class as a beauty and facial care treatments has now become a lifestyle need. Skin care has become an exciting legroom for new product developments and manufacturers are trying to convince consumers that they should adopt a skin care regimen by various product launches and aggressive marketing strategies. A multifunctional skin care product is an emerging trend in the industry. However, the packaging of skin care products is one of the major challenges in the market as the packaging should match with the product formulations.

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