What is the difference between SEM and PPC?

[gurunath]

What is the difference between SEM and PPC?

[shilpa]

SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.

PPC is generally an easy, quick way to get your business’s ad to the top of the search engine results, while SEM brings in organic traffic and takes a lot longer to achieve results. However, SEM results are usually long-lasting once they are achieved.

[neelseofast]

SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines.

PPC is also known as Pay Per Click advertising. Businesses that do PPC are the ones running the ads you see at the top and right-hand sides of the screen on search engine results pages.

[AshokDixit89]

SEM: Search engine marketing is one of the very important parts of digital marketing. SEM is a very effective to generate traffic towards your site by adding a paid campaign on the search engine.

PPC: PPC stands for pay per click, it is very effective search engine marketing technique. In this technique, search engine put your website on the top of the listing for a particular search and when a visitor clicks on your website, a certain bidding amount is deducted from your account. And you got a visitor to your website.

[krishnanindia]

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.