A long way in developing your off-page SEO.

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There are many great ways to work on your off-page SEO. The most important thing is to get citations pointing back to your site, whether they be in the form of high quality backlinks, or even social media likes, shares, follows. If internet users are talking about your site in some way, then that is a positive signal to search engines. You can also do things like video marketing, by creating videos that are interesting and relevant to your industry and putting them up on a video site such as YouTube and Vimeo. Building a community and brand awareness is important. Participating in social media sites, forums and blogs (however, this doesn't mean spamming these types of media with your brand message/links) and overall building your authority and adding anything insightful to the overall conversation about your industry will take you a long way in developing your off-page SEO.