08-19-2015, 05:44 AM
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#1 |
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Join Date: Mar 2015
Posts: 50
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Explain how does Ad rank impact Cost-Per-Click
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way
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08-19-2015, 11:01 PM
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#2 |
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Join Date: Aug 2015
Posts: 18
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Ad rank is a value that's determined your ad position. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
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