Zoom Out Videos when clicked

[Memoire]

I found a few sites that have zoom out videos and pictures when you click on the image of the video or picture.

Examples are: http://www.ethereanlife.org/ and http://www.kornzepx.com/

When I tried to simulate the same effect by pasting the code from these sites into a web page the video images and pictures just acted like normal links.

Any ideas how to create this effect would be most welcome.

Sincerely,
Steven