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Old 06-10-2018, 09:51 AM   #1
tmpooja
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What is the difference between SEO and SEM?

SEO is a process to get our website appear in the search engine result page.

SEM is a search engine marketing to purchase space in search engine result page.
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Old 06-12-2018, 09:03 PM   #2
Krina
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Seo is used to increase your website ranking. In the Seo on page and off page optimization two activity includes. In the seo off page the link building is the most important way to get more back link to your web site.Seo is the long term process to get back links but it is free inclusion.
Sem:A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement (contextual advertising, digital asset optimization, and paid inclusion).
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Old 06-12-2018, 09:25 PM   #3
AliceFowell
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The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines
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Old 06-12-2018, 10:24 PM   #4
sankalppatil
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SEM means search engine marketing which we use to increase visibility of our product, services or website and SEO (search engine optimization) is the part of SEM for which is used for achieving the goal which is specified previously.
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Old 06-12-2018, 11:23 PM   #5
arshadahmed
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The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors like PPC advertising.https://www.goospares.com/electrical
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Old 06-12-2018, 11:23 PM   #6
vijayanand18019
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From SEO we can promote our site ranking and get into the first page.
But in SEM we will brand our website through nook and corner of particular sites.
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Old 06-13-2018, 03:10 AM   #7
petergkh
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SEO is free and in SEM you have to pay for Google services...
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Old 06-13-2018, 04:24 AM   #8
muruganram
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A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement (contextual advertising, digital asset optimization, and paid inclusion)
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Old 06-13-2018, 05:35 AM   #9
harshithaasin
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The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors like PPC advertising.
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Old 06-13-2018, 06:27 AM   #10
techbat
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SEO is the process of optimizing your web site for the purpose of getting freetraffic from search engines.
SEM is a wider term than SEO, and is used to circumcise different options available. This process of getting traffic can be either free(SEO) or paid(PPC).
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Old 06-14-2018, 03:21 AM   #11
sadianisar
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SEO: Search Engine Optimization. A marketing technique which is used to optimize a website according to search engine rules. It is a cost effective method.
SEM: Search Engine Marketing. A paid marketing technique in which we pay search engine to rank our website on the top of SERP. It is a costly method.
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Old 06-14-2018, 12:10 PM   #12
RH-Calvin
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SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
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Old 06-14-2018, 09:12 PM   #14
Simi123
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Search Engine Optimization (SEO) has traditionally been thought of as a component of the umbrella term, Search Engine Marketing (SEM), encompassing both paid AND organic tactics. Today, SEM is used to refer exclusively to paid search. According to Search Engine Land, Search Engine Marketing is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”

So, rather than viewing SEM as an umbrella term encompassing SEO, it’s more accurate to view SEM (paid search) and SEO (organic search) as separate entities to use as part of your Search Marketing arsenal.

Search Engine Optimization (SEO)
The industry and discipline of SEO is continually evolving to keep up with Google's ever-changing algorithms, but one thing is constant: SEO is made up of on-page and off-page (aka "on-site" and "off-site") activities as its two main pillars.

On-page SEO consists of:

Optimized meta data, including the page title tag, meta description, heading tags, and image ALT tag, which incorporate target keywords
Well-written and optimized page copy that incorporate target keywords
Simple and well-formatted page URLs with selective keywords
Optimized page speed
Social sharing integration within your content
Off-page SEO consists of:

Link building to attract and obtain quality inbound links (aka "backlinks")
This makes up the majority of off-page SEO
Social signals (e.g., increasing traffic to a website from social media sharing)
Attracting attention from social bookmarking sites like Reddit, Digg and Stumbleupon
A large part of SEO is creating valuable, high-quality content (e.g., blog articles and web page copy) that your target audience will find helpful. Over time, this results in increased organic traffic to your website, more opportunities for inbound links and, most importantly, more conversions.

Be sure to pay attention to these on-page and off-page tactics to ensure your landing pages, web copy and blog articles are optimized for search.

Search Engine Marketing (SEM)
SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a slew of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.

PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) next to organic listings, which gives your company the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.

What Are Some Examples of SEM Activities?
Google AdWords is far and away the most popular platform for hosting ads, but there are some key activities needed for successful SEM on the platform, such as:

Launching ad campaigns with a specific audience (e.g., geographic) in mind
Creating ad groups that consist of target keyword variations
Writing relevant ad copy using these selective keywords
Setting an ad budget
Monitoring metrics like clicks, impressions, click through rates and average cost-per-click
There are several other intricacies involved in launching and maintaining an effective paid search ad campaign, but these five activities are especially important for any beginner to master. If you’re thinking about ramping up SEM efforts to complement organic SEO, be sure to take a look at Google Adwords’ Search Ads page.

So, Which is Better? Strict SEO or SEM?
Advocates on either side could argue one is more effective than the other, but I like to view high-quality SEO as a prerequisite for high-quality SEM. SEO lays the foundation for SEM through well-optimized content that prospects and customers find helpful. Without landing pages, web pages and blog content optimized for search, your SEM efforts will fall flat due to poor quality, and visibility in the SERPs will be extremely difficult. Organic SEO is also less costly long-term as you establish search credibility, as long as you maintain it with the consistent creation of quality content and social media usage.

On the other hand, if you’re just launching your first website and initial online footprint, you’re likely going to need some immediate visibility in search until you build up some organic credibility. With a strategic PPC campaign, you'd be able to achieve this. What you shouldn't do, though, is rely strictly on PPC long-term while ignoring organic SEO.

So, evaluate what's best for your specific needs but make sure you fully understand the differences and how you'll maintain your efforts long-term.
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Old 06-15-2018, 12:15 AM   #15
muruganram
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The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors like PPC advertising.
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