Explain how does a Google auction work - Site Owners Forums

Zinavocouk · 08-19-2015, 05:51 AM

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

beastlinks777 · 08-19-2015, 10:59 PM

The Google auctions in Adwords is a way you can bid on a certain keywords. Basically, its a bidding for keywords.

pkbagorio1 · 09-09-2016, 04:10 PM

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page.

Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.
Here's how the auction works:
When someone searches, the AdWords system finds all ads whose keywords match that search.
From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.
Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.

Shane Bentick · 04-24-2017, 04:09 AM

1.When someone searches, the AdWords system finds all ads whose keywords match that search.
2.From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.
3.Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.

08-19-2015, 05:51 AM	#1
Zinavocouk Registered User Join Date: Jul 2015 Posts: 41	Explain how does a Google auction work Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

08-19-2015, 10:59 PM	#2
beastlinks777 Registered User Join Date: Aug 2015 Posts: 18	The Google auctions in Adwords is a way you can bid on a certain keywords. Basically, its a bidding for keywords. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

04-24-2017, 04:09 AM	#4
Shane Bentick Registered User Join Date: Apr 2017 Posts: 355	1.When someone searches, the AdWords system finds all ads whose keywords match that search. 2.From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved. 3.Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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09-09-2016, 04:10 PM	#3
pkbagorio1 Registered User Join Date: Sep 2016 Location: Phoenix Arizona Posts: 13	The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page. Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here's how the auction works: When someone searches, the AdWords system finds all ads whose keywords match that search. From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved. Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.

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