Keyword Optimization

[adlersmith]

Keyword optimization is the process which is used to position a website using focused keyword which generate lead for business. This is the most significant level of seo.

[sureshwiz]

we may not stuff our keywords in the pharse more than two.
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[Jadanjesse]

Keyword optimization is the technique which is used to rank a website using targeted keyword which generate lead for business

[marynancy]

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site...

[johnv8]

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
SEO Keyword Optimization.
PPC Keyword Optimization.
Social Media Keyword Optimization.

[henrybolt]

Keyword optimization improves search engine rankings by accurately describing your content so that visitors can find your site when searching for similar content.

[williyamjam]

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

[bharath kumaran]

SEO Keyword Optimization

When it comes to SEO, the success of your organic search efforts rests largely on how effective you are at discovering, researching, analyzing and selecting the right search engine keywords for your website. All other aspects of SEO rely on successful keyword optimization. What's more, optimizing keywords touches every aspect of your SEO marketing efforts.

Title Tag: Your target keywords must be included in the title tag (and front loaded). This is the most important piece of content on your website, both on and off-page.
Links: Keyword optimization should be integrated into your link building strategy. Internal links, inbound links, breadcrumb links, navigational links should all have your top optimized keywords. It's also important to track and manage your link text efforts
Content strategy: If you want to rank well and connect with searchers, you need to use your target keywords in your content. WordStream for SEO helps combine keyword research with content authoring (just saying...).
Images: Don't forget to optimize keywords in the pictures on your website. Target keywords should be used in your image alt attribute and file names, to name a few.
Meta Description: There's some debate over whether or not including target keywords in your text snippets helps rankings. But there's little doubt that having your optimized keywords here produces more clicks in searches, which is optimal.
URL: Be sure to include keywords for SEO in file name slugs, like I've done with this page's URL. The page is about keyword optimization, so the slug name is /keyword-optimization.
Site Structure: Keyword optimization is also critical to how you structure and organize your site content. Not only do you need to select the right keywords, but you need to group them hierarchically and order the corresponding pages on your website accordingly.
PPC Keyword Optimization

But optimized keywords aren't just for organic search marketing. There's tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher's language. The more keywords you select that your customers are searching for, the more traffic you'll drive to your website, the more consumers you'll convert to customers.

Creating a keyword list: Determining which keywords to target and bid on is the linchpin for all your PPC marketing strategies. Different keywords have different demand and traffic potential.
Grouping and segmenting: Keyword optimization helps organize your keywords into tight groups that are semantically related.
Improved relevancy: The key to a higher click-through rate is being relevant to the searcher's query. Higher CTR leads to better Quality Score. Optimized keywords are instrumental in being relevant.
Crafting ad text: To coax searchers into clicking on your ads, you need to integrate your keywords into your PPC ad text.
Landing page optimization: Once a user lands on your page, your message must match the offer. So the optimized keywords that were present in your ad text, must be present on your landing pages.
You can take your PPC optimization further by evaluating your AdWords account with the AdWords Performance Grader, which grades your campaigns on important factors like ad text and long-tail keyword optimization.

Social Media Keyword Optimization

Determining which keywords to target and how to incorporate them into your messaging is also a big factor in social media marketing. This guide to Keyword Research for Social Media is a good resource for determining which keywords your audience is using and covers everything from how to conduct keyword research for YouTube to researching keywords for Facebook.

What to Evaluate When Optimizing Keywords

When determining which keywords to choose for your optimizations efforts, there are a number of factors you should evaluate.

Keyword Popularity – The more popular a keyword is (meaning the more that people search for it), the more traffic it will drive to your website, should you rank highly for it, that is. When it comes to choosing keywords based on popularity, there are two lines of thinking.

Target the most popular keywords. This seems pretty straightforward. If you want to attract the most visitors to your website, you should optimize for the most searched for keywords. Right? But the more popular a keyword is, the harder it is to rank for.
Target less competitive keywords. It may seem counterintuitive to go after keywords that aren’t as popular, but for a new website, this is often the best approach. It’s very difficult to compete with mature websites that have achieved trust and authority for the most popular keywords in competitive ranking verticals. So sites that are young typically have more success optimizing for keywords that aren’t that popular or competitive or optimizing your keywords by integrating modifiers (thematic modifiers or geo-targeted modifiers) and creating mid to long tail keywords.
Keyword Relevance – It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you're offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you're unlikely to convert them into customers.

Keyword Intent – To determine the value of your keywords, you need to identify the intent of the searchers. Which stage are they at in the search cycle? Are they browsing? Are they ready to buy? Or are they simply looking for solutions or pursuing information?

The intent behind keywords or more specifically "search queries" can be broken down into three categories.

Navigational: company or brand queries, domain queries
Informational: curiosity, question-oriented, solution-seeking queries
Transactional: looking to purchase queries
It's important to optimize for the high intent keywords rather than keywords of low intent. By identifying, classifying and segmenting your high intent keyword groups into separate baskets of intent and eliminating the low-value keywords, you’ll see your search relevance rise and you’ll generate more, qualified traffic.

Keyword Optimization Tools and Resources

Finally, since it's so important to choose the right keyword for blogging, Web copy and landing page creation, let's wrap this up with some of the best tools on the Web for researching, analyzing, discovering and optimizing keywords. I've also included some of my favorite articles on keyword optimization, analysis and research so you can learn more about optimizing keywords.

Tools for Keyword Suggestion

If you’re starting a site from scratch, it can be difficult to know which keywords to target. The good news is there are a number of free keyword search tools to help you discover keywords.

WordStream Suite of Free Keyword Tools
The Free Keyword Tool: discover thousands of profitable keyword opportunities
The Free Keyword Niche Finder: get keyword suggestions grouped semantically
SEO Book Keyword Suggestion Tool: Aaron Wall serves up a great tool for finding new keywords
Google Keyword Tool: keyword suggestions straight from the horses mouth
Google Trends: discover new keyword opportunities based on popularity, trendiness and seasonality
Yahoo Buzzlog: more on hot, trending search terms
Google Search Based Keyword Tool: great keyword optimizer tool for mining the long tail of search
Google Insights for Search: gauge interest in pertinent search terms
Great Keyword Optimization Resources

Free Keyword Research Tools – the Ultimate Guide - A nice list of the keyword research tools and optimization resources that isn't the same old same old
Free Keyword Suggestion, Research and Analysis Tools - Aaron Wall's keyword tools are slick and pretty sick
Keyword Research Guide - Practical guide to researching keywords from, well, us
Keyword Research Master Class - Angie Nikoleychuk schools us on how to perform solid keyword research
Keyword Research for Bloggers: 5 Part Guide - Optimized keywords aren't just for SEO, PPC and social media...if you want your blog to rank well in the SERPs, read this guide
Comprehensive Guide to Keyword Research, Selection and Organization - Stoney DeGeyter takes you start to finish on how to find, analyze, prioritize and organize your keywords
Tools for Local Keyword Research - Big list of tools for finding keywords to target locally from Michael Gray
Keyword Research Strategy Flowchart - Aaron Wall stikes again with this fantastic keyword strategy chart