Why should you focus on multiple keywords?

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Explaining (multiple) focus keywords
The Yoast SEO plugin helps you to optimize each and every post (or page) you write. Imagine yourself having a travel blog. For your travel blog, you’re writing a blog post about a road trip through California. The focus keyword is the word or phrase your audience will use in the search engines and for which you want your post to rank.
To choose your focus keyword wisely, you should do some research! In our example, the primary keyword would be [road trip California]. Sometimes it’s hard to choose one keyword because you want a post to rank for more than one particular focus keyword. Perhaps you would also like to rank for a synonym or for a slightly different keyword. That’s when the multiple focus keywords come in handy! Let’s look at 4 examples in which optimizing for multiple keywords is the best strategy.