What Is PPC And How Can It Help Your Business?

[Lockett]

PPC is an online advertising model used to drive traffic to a website. The website owner creates an ad, identifies related keyword terms, and bids for that keyword term. The ad will appear when someone searches for the related keyword term. The website owner pays a fee when the visitor clicks on the sponsored ad, and this it is why it is called "pay per click."

The advertiser creates an ad within Google, MSN or Facebook. This ad has a title, heading, product description and related website address. Once the ad is created, the advertiser picks a bid price for the related keyword terms. Generally, the more competitive the keyword term, the higher the click cost. After you ad is set and your bid is selected, then you submit your ad for approval. Once the ad is approved, then you advertisement will run depending on how you setup you ad serving frequency, budget, and bid price relative to other advertisers.