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Old 01-05-2018, 06:19 AM   #1
Anjelina
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Difference between floodlight and Google tag manager?

Difference between floodlight and Google tag manager?
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Old 01-07-2018, 09:24 PM   #2
evejones
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Floodlight is for Double Click Tracking of conversions and is a part of conversion management

Tag Manager is Google's Javascript and HTML tags used for tracking analytics on websites.
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Old 01-07-2018, 10:46 PM   #3
daviddakarai
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Floodlight tag is a tracking tag for DoubleClick platforms that is typically used to measure conversions resulting from users seeing or interacting with certain ads. Google Tag Manager, on the other hand, is a dedicated Tag Management System. Google Tag Manager helps you deploy tracking technologies and does not replace Floodlight. If you use Floodlight tags, you'll want to manage them using Google Tag Manager.
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