Affiliate Channel in Good Health as Advertisers Reveal Huge Outlay

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Polling more than 500 advertisers, the PerformanceIN European Advertiser Landscape report found that 94% spend up to 50% of their total marketing budget on the affiliate channel. It is no wonder, then, that 65% of advertisers said they spend upwards of £2,500 each month on their affiliate marketing programme and 63% said that had increased when compared with the same period in the previous year.