What is the benefits of PPC and SEM..?

[apranajoshi]

Hello friends,

What is the benefits of PPC and SEM..?

[shakthipriya]

Benefits of ppc
1) Speed-to-market
2) Reach
3)Testing Capabilities
4) Maximize the return on your marketing investment
Benefits of SEM
1. SEM grabs the attention of your audience at the right time.
2. It’s easy and quick to implement.
3. It’s measurable.
4. It helps raise brand awareness.

[Hashmicro]

Benefits of PPC - 1. can reach your target customer at the right time with the right ad
2. PPC can show results very quickly
Benefits of SEM - 1. Increase brand awareness and brand quality
2. Increase visibility

[sharmaroshni012]

PPC ads are a great option to complement your inbound marketing efforts and maximize your coverage on. We’ve outlined 5 reasons why you should create and manage a paid search campaign for your business:

1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

2) Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.

3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

4) Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.

Benefits of Search Engine Marketing (SEM)
Increase brand awareness and brand equity of product.
Increase Visibility - Increase in website traffic.
Advertise to an audience that's already interested in you.
The increase in targeted leads.
Target your ads to users based on languages and locations.
Competition advantage - Marketers can enable users to select their product over their competitors.
Greater ROI — Compared to other advertising media, paid search strategies are more efficient.

[jessicajesi]

PPC means Pay Per Click and SEM means Search Engine Marketing.
Benefits of PPC:
-Easily reachable.
-High return on investment.
Benefits of SEM:
-It helps to raise brand awareness.
-It is easy and quick to implement.

[marktyler]

PPC ads are a great option to compliment your inbound marketing efforts and maximize you site Traffic in short period

[BryceBrady]

PPC means Pay Per Click and SEM means Search Engine Marketing.
Benefits of PPC:
-Easily reachable.
-High return on investment.
Benefits of SEM:
-It helps to raise brand awareness.
-It is easy and quick to implement.

[orionxander]

You only pay when an interested person clicks.

[RH-Calvin]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

[sinGN]

Benefits of PPC:
1.Fast Results
2.Measurable results
3.No dependencies on SEO or Google Algorithmic changes
4.Reach the right audience
5.Take advantage of business opportunities
6.Brand recognition
7.Budget Friendly


Benefits of SEM:
1.SEM grabs the attention of your audience at the right time
2.It’s easy and quick to implement
3.It’s measurable
4.It helps raise brand awareness

[tennywilson]

SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.

PPC is generally an easy, quick way to get your business’s ad to the top of the search engine results, while SEM brings in organic traffic and takes a lot longer to achieve results. However, SEM results are usually long-lasting once they are achieved.

[tennywilson]

SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.

PPC is generally an easy, quick way to get your business’s ad to the top of the search engine results, while SEM brings in organic traffic and takes a lot longer to achieve results. However, SEM results are usually long-lasting once they are achieved.

[sharmaroshni012]

PPC ads are a great option to complement your inbound marketing efforts and maximize your coverage on. We’ve outlined 5 reasons why you should create and manage a paid search campaign for your business:

1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

2) Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.

3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

4) Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and Campaign results can be tracked extensively.

4 benefits of using search engine marketing

1. SEM grabs the attention of your audience at the right time.
Research shows that 90% of people who research online know exactly what they’re looking for. Otherwise, they wouldn’t have used the keywords you are targeting. This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them.

2. It’s easy and quick to implement.
Setting up a SEM campaign is quick and easy. While it might take a little while until you can see the full impact of a campaign, it is highly flexible and configurable and can be set up in a few hours. Changes can be done on an ad-hoc basis, so you can tailor your website content, keywords and spending around the behavior of your audience.

3. It’s measurable.
SEM allows for precise success tracking and in-depth campaign analysis so you can continually optimize your keyword mix, a number of dollars you spend and the content you use. Whatever your goal is, you can tell exactly how much value you are generating from this marketing and advertising channel, and can, therefore, make more educated decisions when it comes to budgeting.

4. It helps raise brand awareness.
SEM (and SEO) not only helps to generate qualified traffic to your websites but can increase brand awareness too. The higher your product or service ranks in search engines, the more likely consumers will visit your website and prefer you or even recommend your offerings.

[stellasweety]

The benefits of PPC are:
-Easy reachable to customer,brand awareness, brand visibility
-The benefits of SEM:
-SEM grabs the attention of your audience at the right time
-It’s easy and quick to implement

[signatureglobal]

Paid search is a viable Internet marketing strategy offering business a great flexibility and control in their advertising campaigns. It can be implemented as a temporary, seasonal or long-term strategy and monthly budgets can be closely monitored and controlled. It is about ensuring that through your Search Engine Marketing efforts you will deliver to the right person, the right message and the right experience at the right time.