Originally Posted by a1seniorcare
(Post 818736)
That thought crosses the mind of every ecommerce entrepreneur at some point.
Maybe you’ve just sunk time and effort into painstakingly setting up your store, only to open up shop and wonder where your sales are. Maybe you’ve seen steady growth over the past 6 months, but just hit a plateau. Or maybe you’ve built a million dollar business and now you’re setting your sights on your next big goal.
Whether you’re trying to attract your first customer or your 10,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting a jump in traffic could mean more customers and more sales.
To help you increase traffic for your online store, we’ve put together a list of 5 proven, high impact tactics for driving more traffic to your online store.
1. Run Paid Social Media Ad Campaigns
To increase website traffic for your online store, you need to be able to get your business in front of your ideal customers. With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.
If you’re thinking about running paid social media ads, here are some platforms you should consider:
Facebook Ads
facebook ads
Image source: Facebook
With 1.65 billion monthly users, Facebook is the largest social media platform in the world and filled with opportunities for you to reach new customers and drive them to your online store. Facebook’s robust advertising platform allows you to target users based on their interests, behavior, location, and more.
Using Facebook Dynamic Ads, you can even serve automatically-generated ads to customers who have previously visited your website, featuring the products that they’ve already looked at or added to their carts. These powerful ads can help you bring users back to your website, so that you can make the most of the traffic you’re already getting.
Read More:
An Introduction to Facebook Ads for Ecommerce
Facebook Dynamic Ads: The Quick and Easy Way to Put Your Facebook Ads on Autopilot
The Beginner’s Guide to the New Facebook Pixel
Instagram Ads
instagram ads
Image source: Adweek
Instagram is an incredibly popular platform, especially among Millennials. In fact, 73% of its half a billion monthly active users are between the ages of 15 - 35, making it the perfect choice for businesses whose target audiences skew younger.
With its recently expanded tools for business owners, Instagram is quickly becoming the platform-to-watch for social media advertising. It’s actually pegged to rake in a whopping $2.81 billion by the year 2017 on mobile ad revenue alone, beating out both Twitter and Google.
So, even if you’ve already built an army of followers on Instagram, you aren’t really using it to its full potential until you’ve tried its advertising platform.
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