In addition to the above link building is very important.

The best way to get show your keyword in first page of SERP (search engine result page) is create backlinks, not only backlinks, a quality of backlinks is matter.

Before you create backlinks in a website you have to check website page rank, page authority, domain authority.

here you like to read domain authority

http://www.guideusonline.com/2015/12...thorities.html

Yes be careful not to over optimise to one keyword which might see you get penalised, use LSI keywords and other variations for a more robust SEO strategy.

You need to keep good work over your website after that promote your keywords on forum, social bookmarking, Article platform etc by this process your website may reach on first page.

To build a off page Seo techniques, and maintain a relevant content, then automatically your keyword in google first page.

Must Follow the white hat seo on page and off page steps.Its help us the increase the website ranking.

First of all, think of your content as one page in the book of internet, write a meaning and quality content that are most searched for.

Now, your content does not come to 1st page of google , you will have to generate some backlinks from the powerful sites that can help your website listing. Also try to use some good seo plugin , If you are using wordpress for your site then use YOAST SEO PLUGIN.

They can optimize your site quite easily and from there on try to do some research for generating backlinks.

You can target a website home page by using the back-link with keyword. This is the best way to increase keyword rank in Google search.

Simply start building backlinks on the relevant keyword and do on page SEO also