Alexa collects traffic data on a daily basis from millions of users who have installed the Alexa toolbar, and other sources, and then uses a complex mathematical formula on three months' worth of data to arrive at the ranking for each site.

Alexa ranking is the ranking of the website in search engines.It is an analytical tool and provides the traffic metrics to the web site.

It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.It can analyze the views and traffic for the site.

The alexa traffic used for competitive intelligence tool,it help web masters and advertiser see the true marketing potential of your site, alexa ranking offer true marketing potential of your site,it give information about your website it is an good tool for search engine optimization.

Alexa ranking display the popularity of your website in search engine