Google to track the website traffic and provide various information about the traffic behavior in the analytics tool.

oogle Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

Google webmaster and Analytics code implement in the header section of Website home page.

In the Google analytics admin menu under view,you have the option to set up goals of website.Google analytics goals,as mentioned earlier,help you track the data related to a user completing a specific action of your website.