PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

PPC: It is an advertising model, where in marketers create ads and pay an agreed fee every time their advert is clicked upon. In other words, it is a paid method of promoting a website so that it gets displayed on SERP when a visitor types in a particular keyword or key phrases in the search box.

PPC stands for Pay Per Click.Advertisers pay a fee for each time when the ad is clicked.