White Hat SEO is a technique approved by major search engine in order to rank your site.

All activities which is a technique to promote the website in positive result...

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White Hat SEO technique includes the techniques that are not considered spam. These include making back links, updating content and submitting on article directories.

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To simply put, WHITE HAT SEO refers to use of ethical techniques and methods in SEO that help promote the website and improve it's online presence.