You have to make website mobile friendly to load faster. Also make sure that your contents appear first instead of ads when visitors will visit on your website, split long post into small content.

The best way to decrease the bounce rate of any website is by using the high quality content in it. You should make your website easy to navigate so that it won't take much time in loading of pages. The most important your website should be eye catching and appealing so that customers can stay on it for long time to get some information from it.

Create a sitemap and submit it to the search engines. Optimize your website for search engines and optimize it for smart phones, too.