White hat SEO is one of the most trustable methods of search engines. This is mainly beneficial for improving the ranking of a site on SERP.

White Hat SEO is the increase the website ranking in organically...

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Doing the work in right manner with following google guidelines is white hat techniques

When you follow google guidelines.

White Hat SEO technique :

It conforms to the search engine guidelines.
It does not involve in any deception

I think black seo is not good for business.