Casual Dating: Switzerland tops the eCPM ranking

We continue our series of analytical articles, today focusing on Casual Dating. One of the most stable and profitable niches in arbitrage. Switzerland tops the ranking, surpassing Israel, the US, and Australia.

Top 20 GEOs by eCPM in the Casual Dating:

Switzerland — $48.3
Israel — $47.8
United States — $46.5
Australia — $46.2
Austria — $45.7
United Kingdom — $44.6
Denmark — $43.9
Belgium — $37.3
Canada — $35.2
Greece — $33.1
Germany — $31.0
Turkey — $27.9
Netherlands — $26.8
Poland — $26.2
Spain — $23.6
India — $21.4
France — $20.5
Italy — $17.3
Brazil — $14.2
Mexico — $13.1

Top 20 Countries in Adult Dating by eCPM: Belgium Holds Strong in the Global Ranking!


We’re continuing our series of vertical performance insights, and this time we’re focusing on the Adult Dating niche. This time it is Belgium with an impressive $54.6 eCPM, it confidently secures a spot in the global top 3. This performance showcases Belgium’s strong user engagement and conversion potential, making it a market that affiliates shouldn’t overlook.

Top 20 Countries by eCPM:

Australia — $64.2
Canada — $56.5
Belgium — $54.6
Slovenia — $487
Malta — $46.5
Denmark — $43.4
United Kingdom — $42.9
Switzerland — $40.8
Norway — $39.2
Croatia — $36.7
New Zealand — $36.1
Luxembourg — $35.4
USA — $33.8
Austria — $31.3
Germany — $30.2
Iceland — $29.4
Georgia — $27.5
Kazakhstan — $25.9
Israel — $24.6
Sweden — $23.8

Italy Takes the #1 Spot in the Global TikTok Dating eCPM Ranking!​
TikTok is rapidly becoming a key traffic source for dating offers. This time, Italy leads the way, taking the top position worldwide with an impressive $68.5 eCPM. This result highlights how effective the TikTok funnel is for dating in European markets.

Top 20 Countries in TikTok Dating by eCPM:​
Italy — $68.5
Germany — $65.2
Serbia — $64.6
Belgium — $63.1
USA — $56.6
Austria — $41.4
United Kingdom — $40.3
Greece — $37.2
Canada — $33.3
Turkey — $27.4
Denmark — $25.2
Poland — $25.2
Hungary — $25.2
Netherlands — $22.9
Spain — $21.3
Ukraine — $21.2
New Zealand — $18.2
Slovakia — $17.1
Portugal — $16.8
Australia — $16.5

TOP-20 eCPM in the Cams Vertical: USA Takes the Lead​
In our weekly eCPM digest, this time we’re focusing on the Cams vertical (webcam). The United States tops the ranking with an impressive $74.5 eCPM.

Top-20 Countries by eCPM in the Cams Vertical​

1. USA — $74.5
2. Israel — $73.1
3. Sweden — $62.9
4. Slovakia — $57.4
5. Germany — $51.8
6. Australia — $50.3
7. Romania — $46.9
8. Czech Republic — $43.2
9. Italy — $37.7
10. Poland — $35.4
11. Switzerland — $26.1
12. Belgium — $24.8
13. Denmark — $22.5
14. Netherlands — $21.3
15. Croatia — $20.9
16. Spain — $19.2
17. United Kingdom — $18.7
18. France — $16.1
19. Greece — $15.6
20. Ireland — $15.4

Insights:

• Mobile traffic dominates, especially on iOS.
• Major cities (NY, LA, Chicago) come with higher bids, but also higher ARPU.
• CPM and CPC are higher than in most GEOs, but user LTV offsets the costs.
• Time difference of up to 8–9 hours between coasts in the US, keep this in mind when launching campaigns.