Facebook Marketing Worth at Limited Time & Money….?
 

Wondering how much time and effort we should really put into facebook marketing, since we don't have lots of resources.

We are something of a niche woman's clothing store. We've had brick and mortar stores for 15 years and we have been online since 2002 - maybe even longer.

Sadly, our facebook presence is pretty darn weak. We only have 192 likes and 5 "visits" to our site (whatever "visits" means).

I admit that we only made one post to our facebook page in all of 2014 and it said we only reached 3 people.

We do have some nice photos of our merchandise though.

So can you give us any guidelines on what type of marketing might work for us for facebook? Please assume that I have no knowledge of the various ways to market on facebook, because quite simply, I don't.

I see some of our competitors mostly post a photo and a brief description of their merchandise, or they just post some feel-good phrase on a cheesy graphic. Is that all it takes to get people to like your business page?

Thanks in advance for suggestions.
Rakesh