What are inbound and outbound links?
 

What are inbound and outbound links?

Inbound links:

An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

Outbound links:

Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links. Two sides of a coin.

Inbound Link:

What are the links comes from third party website to Our Website. It is called "Inbound Link".

Outbound Link:

What are the links going from our Website to third party website or another Website. It is called "Outbound Link" or "Outgoing Link".

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Inbound Link
An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator.

Outbound Link

Since PageRank is based on the linking structure of the whole web, it is inescapable that if the inbound links of a page influence its PageRank, its outbound links do also have some impact.

Backlinks (inbound links), which are links from other websites to yours. Outbound links, which are links from your website to someone else's.