Benefits of social media
 

Increased Brand Awareness
With the number of Social media users touching half the population of India, which is about 65 Crores, increased visibility on social media is invaluable. People receive regular updates on their news feed that can be used for product / service updates and brand visibility.

Build trust
Social media is a great way to share ideas & thoughts and reach potential customers. Every follower can be considered a potential customer.

More opportunities to convert
Every post you make on social media can provide an opportunity to convert a client. Every blog, image or video you share on social media may lead to a click on your website that can inturn increase chances of getting a potential customer.

Targeting Customers
Social media has the ability to target a particular set of customers. You can filter people by gender, interests, demographics or location. This can helps advertisers target the right audiences and ensure higher conversion.

Decreased marketing costs
6-8 hours per week is enough to create qualified traffic to the website and it is a very cost effective way as compared to traditional marketing on print media.

Importance of Social Media Marketing
Social Media Marketing is the hottest among web properties today. Several businesses run without maintaining a website using the interactive and responsive power of social media.

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Social media helps to share your content and webpage URL to generate more traffic to your website. They also help to build your online trust and ranking in search engines.