What is Difference between keyword & keyword phrase?
 

What is Difference between keyword & keyword phrase?

keyword contain small text.. and keyword phrase it includes a long tail keywords with a meaning ful line

Keyword means a single word Example "Flower"

Keyword phrase means 2 or 3 Words "Flower Shop in Chennai"

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business.
eg. If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords.
Keyword Phrase- Combination of those keywords is called key phrase.
eg. As per the same example for online shoe store above phrases can be (“Sport shoes”, “Reebok shoes”, “school shoes” etc.)

Your objective should be to rank on maximum key phrases for your website not just single keywords. As soon as you will start ranking on maximum phrases Google will automatically start showing your website for your targeted keywords

Keyword is single keyword and keyword phrase is collation of multiple keywords.

A keyword can be of single work but keyword phrase include more than two words.

Exmaple: shoes is a keyword but shoes for men, shoes for men under 2000 is the form of keyword phrase.

P.S: Its always recommended to target keyword phrase or long tail keywords for websites.

Keyword contains only one or two words. Keyword phrase contains 3 or more words like a sentence.
For example: "Inventory Management" is keyword while "keyword management software for marketplace" or "benefits of Inventory management system" are keyword phrase.

The clear difference between key phrases and keywords isn't all there is that's different:
A keyword is a single word. A key phrase is a multi-word search term.