Bidding value in Facebook Ad
 

How to win a bidding value in Facebook Ad?

Bidding and budget

A bid is how much you're willing to pay for a specific action. Different types of bids include cost per click or cost per 1000 impressions (CPM).

Your budget is the maximum amount you're willing to spend on your ad over a period of time.

Facebook offers two bid strategies that can help advertisers achieve lower or more stable costs: “Lowest Cost” (the default) and “Target Cost.”

Thanks for sharing an useful post

Define your primary conversion event.
Set target expenses.
Know how much you want to spend on a conversion.
Make sure you are using the correct campaign goal.
Duplicate ad campaigns instead of increasing ad spend to an existing campaign.
Add breathing room to your budget.
Stick with the lowest cost bid strategy.

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