What is A/B Testing?
 

What is A/B Testing? What is the use of it.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

An A/B test is an online marketing tactic where different versions of a product are used to see which one users or consumers prefer. With online products, such as a webpage, email campaign or advertisement, A/B testing can be carried out with relative ease and yield quick results due to the instant and detailed analytics that testers receive.

A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. Despite the name (A/B testing), the experiment can be conducted with as many pages as desired.

A/B testing (sometimes called split testing) is evaluating two versions of a web page to see which one executes better.

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