keyword stuffing
 

keyword stuffing generally refers to the excessive and manipulative use of keywords on a page with the aim of improving the page’s ranking for that keyword without creating any benefit for the user.

Keyword stuffing is a search engine optimization technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines

Keyword stuffing is a search engine optimization technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines

Thanks for the useful info @henrybolt