Four Steps To A Comprehensive Content Marketing Strategy – Part 1
 

The use of content marketing has increased in recent years as a very organic way to engage with existing and potential customers. Content marketing takes various forms — be it blogs maintained by any large or upcoming technology company such as IBM, Microsoft, Twitter and so on or an active social media presence maintained by small companies and others. No matter which form it takes, content marketing is one key element for consumer-facing companies to keep in touch with customers.
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