What is funnel in Google analytics?
 

What is funnel in Google analytics?

Introduction to Funnels in Google Analytics. In Google Analytics, a funnel is a navigation path (series of web pages) which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnel pages (also known as the funnel steps).

Introduction to Funnels in Google Analytics. In Google Analytics, a funnel is a navigation path (series of web pages) which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnel pages (also known as the funnel steps).
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In Google Analytics Funnels help us see this process (or processes) easily, by giving us a visual representation of the conversion data between each step. This allows us to:

Determine what steps are causing customer confusion or trouble.
Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.
To be aware of bugs, browser issues and other technical nuisances.

A funnel is made up of a goal pages and one or more funnel pages. What we are setting our goal pages in Google analytics to track Conversation leads for business.

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Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

Search Funnels are a collection of reports that detail the search ad click and impression conduct leading up to a conversion.

This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Going further, funnels enable you to see where in the funnel your customers are dropping off so you can optimize accordingly.
In Google Analytics, each step of a conversion funnel represents an action that the user must take on your site to convert, so each step must be a web page with its own URL.

Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

Funnel exploration lets you visualize the steps your users take to complete a task and quickly see how well they are succeeding or failing at each step.