Why is anchor text important to SEO?
 

Why is anchor text important to SEO?

Anchor text is an important factor in your website's SEO health. In the eyes of Google, anchor words help it learn which sites are running spam operations and which are legit. Anchor words also tell your readers where they can find more information and what is on the other side of your links.

Anchor text is an important factor in your website's SEO health. In the eyes of Google, anchor words help it learn which sites are running spam operations and which are legit.

Anchor text is an important factor in your website's SEO health. In the eyes of Google, anchor words help it learn which sites are running spam operations and which are legit. Anchor words also tell your readers where they can find more information and what is on the other side of your links.

Anchor text is an important factor in your website's SEO health. In the eyes of Google, anchor words help it learn which sites are running spam operations and which are legit. Anchor words also tell your readers where they can find more information and what is on the other side of your links.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. ... The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing.