What are PLA Ads?
What are PLA Ads?
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Product Listing Ads are search ads that include richer product information, such as product image, price and merchant name, without requiring additional keywords or ad text.
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We use Google Shopping and Product Listing Ads interchangeably throughout the book. They mean the same thing – Google's paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.
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What are PLA Ads?
PLA Stands For Product Listing Ads
Product Listing Ads or PLA, are Google's Shopping Ads that are displayed on Google Search Engine Results Page (SERPs). PLA's show product images, prices, and retailers – so are a good way to get your products in front of the right audience. |
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