What are the types of keyword in PPC?
 

What are the types of keyword in PPC?

Keywords in PPC are the words which we use to generate the accurate search and business. There are four types of keywords in PPC:
1. Broad Match
2. Broad Match Modifier
3. Phrase Match
4. Exact Match

1. Broad Match
2. Broad Match Modifier
3. Phrase Match
4. Exact Match

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If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types

These are the type of keywords in PPC
1. Broad Match
2. Broad Match Modifier
3. Phrase Match
4. Exact Match

If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

1. Broad Match
2. Broad Match Modifier
3. Phrase Match
4. Exact Match

Pay-Per-Click
 

Pay-Per-Click & Paid Search Keywords :

Broad Keywords. Broad keywords are considered by many as the default keyword type.
Phrase Match Keywords. Phrase match keywords are keywords that are put in quotations.
Exact Match Keywords.
Broad Match Modified.