Ignore Other Media Types
 

Ignore Other Media Types

Segwaying nicely from the previous point: stop relying on simply text-based content for SEO. Much like the publishing (and online publishing) industry, the web has come on leaps and bounds from simply providing dull, lifeless text-based content. Those that are seriously making inroads into ranking for search terms are utilising more engaging mediums and content types, such as:

Images
Video
Podcasts